Our Mission

Undercar Digest serves the field of undercar specialty shops doing exhaust, brake or chassis repair, including muffler shops, brake/front end shops, alignment shops and tire shops, and general repair shops doing exhaust, brake or chassis repair including full-service independent garages, fleet repair facilities, auto dealer service departments, service stations and other shops doing undercar repair. A very important part of our subscriber base is the specialty distribution system that has grown up over the last 37 years. The two-step distributors are a very important part of the aftermarket system, and since its beginning Undercar Digest has served this marketplace.

(Click Here for Monthly "Supplier Link" - May 2019)

More than a Magazine:

Undercar Digest has created a unique relationship with its readers over the years by providing direct person-to-person contact on an ongoing basis. Three separate events tend to cement this relationship:


  • Undercar Digest publishes the only comprehensive directory of suppliers in the undercar aftermarket with its January Buyer's Guide and Source Book.
  • Undercar Digest, for 25 years has undertaken the only continuing research program of the undercar market at the shop level. Each year the results of the study are published in the Source Book. A complete historical survey with statistical analysis and graphing is available to advertisers upon request.

Editorial Mix:

The editorial base of Undercar Digest provides a monthly overview of the complete undercar service industry. Our editorial mix consists of:

    40% technical articles
    25% business-management articles
    15% feature stories
    10% undercar-industry news
    10% new products

BPA Audited:

When Advertisers get the readers they pay for, chances are they get the results they pay for, too. The BPA International audit makes sure our advertisers get the readers they pay for. BPA audits the Undercar Digest circulation list every year to determine that it is accurate and up to date. BPA International is an independent not-for-profit organization that was formed to aid advertisers in verifying circulation claims.

Editorial Calendar:

Undercar Digest prides itself on providing an editorial mix that catches the attention of serious shop operators, managers and technicians who want the latest industry information and have a keen interest in the latest undercar products being advertised.


Click Here To Download the 2019 Editorial Calendar PDF



Rate Card / Media Kit:

Download and print this PDF file to review the Rate Card for advertising in Undercar Digest.

Editorial Calendar:

Download and print these PDF files to review the Mechanical Specifications for advertising in Undercar Digest -

  • Submission Guidelines PDF
  • Mechanical Specs PDF
  • Insert Specs PDF