The Aftermarket Auto Parts Alliance was excited to name Denso Products and Services Americas, Inc. as the winner of the 2019 Receiver’s Choice Award, presented at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference in Tampa, Fla. Denso received exceptional ratings in every content category including product details and attributes, marketing descriptions, images and timely delivery of quality data.

“We are very grateful to the Alliance for this recognition” said Duane Meadows, senior specialist content development for Denso. “This was a team effort involving our catalog, product management, and sales teams.”

The Receiver’s Choice Award aims to honors organizations who specialize in accuracy and completeness of content management, and recognizes them for providing high-quality content, including Aftermarket Catalog Exchange Standards (ACES), Product Information Exchange Standard (PIES), digital assets and other customer specific formats, according to the Auto Care Association.

ACPN, the only community in the automotive industry that exclusively focuses on the education and professional development needs of content management professionals, promotes industry technology standards and offers a forum for discussion within the industry.

The ACPN helped to create the data principles of ACES and PIES. Through these efforts, auto care catalog manager members are able to sell more products, reduce costs and increase efficiency through catalogs.