Bosch Automotive Aftermarket has debuted a new Powertrain Solutions awareness campaign that launched at AAPEX this past November.

The campaign touts commitment to OE quality fit, form and function and focuses on the benefit to shops and techs who use genuine Bosch replacement parts. In addition to the new campaign, a new Powertrain-focused website launched on Feb. 11, 2019, with in-depth information on gasoline and diesel system replacement parts. The new site can be accessed at